Now that I produced it, how do I sell my High Phenolic Extra Virgin Olive Oil (HP-EVOO)? This is the most common question I am asked. The answer is always different because it is dependent on the olive grower themselves, their unique economic circumstances, their family history, the location of the olive grove, the quality of their HP-EVOO and finally their inclination and ability to sell their product on the open market.

There is one key word that guarantees success in any sales situation. Real heartfelt enthusiasm. This cannot be taught you must find it within. If you cannot be enthusiastic about your product why should anyone buy it? Emotion that has the facts to back it up is the key. Once the sale is complete in the sense that the perspective client is ready to buy, then you give them the facts not before. Facts are boring tiresome and if you push too many facts out at the onset of the selling process it is not the best way to introduce yourself. Because the first thing you need to do is introduce yourself with real enthusiasm and joy that sets the stage for concluding a sale successfully by creating a real connection between you and the potential buyer.

What are the common interests?

What do they need?

Something for their health?

Something to spice up their meals?

Something to use for massage?

Something to add good clean calories with enhanced health benefits to their bodybuilding protocol?

Right now I will focus on the general idea of selling HP-EVOO and give you some real life examples from my own experience helping build some of the most successful high phenolic brands in the world.

The first element of selling is enthusiasm Without the enthusiasm you don’t create the basis for a sale. Then it gets more specific.

1. Why is your level of enthusiasm better than someone else’s? (Honesty)
2. How did you find your enthusiasm? (Informative emotion and drive)
3. Information is best remembered and communicated by the way of a good story
4. Who have you sold already and what was their experience? Do this at every opportunity. Talk about other peoples experience not your own. You are just the sales person. Nobody believes you but they will believe someone else you introduce them to. Even ifs they are not there.
5. What is your vision for the future? Make it as big as possible. Every one likes to be part of a cutting edge movement. Especially the target market for HP-EVOO. They are the ideal customer. They are looking for something more natural to maintain their health and sense of wellbeing. Or they are looking to add food supplements, to the drugs prescribed by their doctor to manage symptoms or their condition or disease.

DISCLAIMER there is no clinical proof that HP-EVOO alleviates any symptoms or treats any disease. There will never be any proof no matter what the result. The reason is simple HP EVOO is a food and as a food it can never claim to treat any disease. It is banned. Not allowed. But the fact is many people swear by the effectiveness of HP-EVOO to help manage symptoms of a host of disorders and diseases. This does not mean it is a treatment. Managing disease or symptoms could be done by meditation as well or a walk in nature, or a good sleep, exercise, prayer, and a host of other practices used to manage pain and disease for millennia. But actually treat a disease? NO. Only a drug can do that.

At Aristoleo Awards we don’t just give out awards we get to know the olive growers and we dance with them

1. Be honest about what your product can do – and what it cannot.
2. Do not try to sell – be informative
3. Use the most cutting edge analytical method to analyze phenolic content such as qNMR
4. Tell your story. How you got started – what motivates you to do this?
5. Tell them about your personal story using high phenolic olive oil.
6. What is your vision for the future?

Aristoleo Awards gathers the best HP EVOO producers, certifies their olive oils by overseeing the production and when needed guiding them on how to improve the quality and maintain consistent high concentrations of phenolic compounds in their olive oils year after year.  They experiment, they learn, and they implement it and then observe the results, make any adjustments and continue. This is where their enthusiasm stems from the sense of pride and accomplishment in perfecting their craft.

Here are some HP EVOOs worth looking into: