Now that I produced it, how do I sell my High Phenolic Extra Virgin Olive Oil (HP-EVOO)? This is the most common question I am asked. The answer is always different because it is dependent on the olive grower themselves, their unique economic circumstances, their family history, the location of the olive grove, the quality
The Olive’s Journey: How Humans Tamed a Wild Olive Tree Imagine the sun-drenched hills of the Eastern Mediterranean thousands upon thousands of years ago. Among the wild olive trees grew Olea europaea sylvestris – the wild ancestor of the olive tree we know today. For millennia, this wild olive tree and early humans lived side-by-side,
Here is the most exciting research on oleocanthal and metastatic prostate cancer. This study validated the nutraceutical effect of oleocanthal on the progression of PC.
ARISTOLEO AWARDS HAVE DONE IT AGAIN! Since the start of the Aristoleo Awards in 2016 I saw it as a journey of discovery. Each year we have a different theme to explore the many aspects of olive oil one by one. What we have discovered: the olive oil health benefits are derived from the concentration of
When one of it's most researched phenolic compounds,, oleocanthal, hits JRE - the Joe Rogan Experience, people are listening and will want to know more.
I would like to introduce you to the greatest marketing and advertising man in the history of the world: George Lois. He is my inspiration and the best example of someone who could transform the impossible, into the possible! Few people remember the marketing genius of George Lois. He was declared the greatest
Big breakthrough bringing a ray of light into the dark side of prostate cancer. Researchers led by Khalid A. El Sayed from University of Louisiana at Monroe, have made a big breakthrough in understanding the mechanism of the phenolic compound found in abundance in Greek olive oils, “oleocanthal” on castrate resistant prostate cancer in dogs. As they
5th Annual International Aristoleo Awards 2020 “The Spirit of Excellence” As the world tips on its axis with the prolonged COVID 19 pandemic, never has the focus been more on the critical importance of a robust immune system and the natural foods that support that. This year we embraced change and held The Aristoleo
Olive Oil Wars UPDATED May 26, 2020 The conflict within the olive oil industry began in 2012. When the EU 432/2012 labelling health claim regulation for polyphenols in olive oil came into effect. It is growing more vicious, and more manipulative. The true motives behind this conflict are becoming more obvious. One thing is clear.
