Now that I produced it, how do I sell my High Phenolic Extra Virgin Olive Oil (HP-EVOO)? This is the most common question I am asked. The answer is always different because it is dependent on the olive grower themselves, their unique economic circumstances, their family history, the location of the olive grove, the quality
The Olive’s Journey: How Humans Tamed a Wild Olive Tree Imagine the sun-drenched hills of the Eastern Mediterranean thousands upon thousands of years ago. Among the wild olive trees grew Olea europaea sylvestris – the wild ancestor of the olive tree we know today. For millennia, this wild olive tree and early humans lived side-by-side,
What’s High Phenolic Olive Oil, Anyway? “High phenolic” olive oil is a new category of olive oil recognized by the EU Health Claim Labeling Regulation 432-2012 stating that olive oil polyphenols contribute to the protection of blood lipids from oxidative stress. This means that it is good for heart health. The health claim applies to
The ARISTOIL Interreg Med Programme is coming to an end but we are not finished yet. The next phase of of the ARISTOIL certification mandate is just beginning. This new phase of ARISTOIL will revolutionize the olive oil industry. It will finally provide what the olive oil industry has tried so hard to cast aside.
THE OLYMPIA HEALTH & NUTRITION AWARDS The biggest olive oil competition in the world you never heard of. This olive oil competition was created by the development of the NMR method of measuring the phenolic content of olive oil. It was developed at the Univ. of Athens by Dr. Magiatis and Dr Eleni Melliou and
A Buyers Guide to High Phenolic Extra Virgin Olive Oil discusses the key factors of producing, preserving and benefiting from this health protective natural food.
High Phenolic EVOO goes to Yale Live streaming of Yale event here: https://yale.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=f100f73f-c738-4860-b15a-a96c0113a28b We are very pleased to see our efforts over the last 7 years to research and expand the production of the ancient Hellenic “medicinal” quality of EVOO. This is the olive oil that fed the greatest leap in human consciousness and created
UPDATED: Sept 09 2018 How do you measure phenolic content in EVOO? This question has been used as a pretext to stalling or even negating the EU 432/2012 health claim labeling regulation since its approval in 2012.. Why would anyone wish to stall or negate the EU 432/health claim for EVOO? The answer can be
HIGH PHENOLIC EVOO FACTS – Definition of High phenolic EVOO The fact is: A new category of EVOO was created when the EU health claim labeling regulation 432/2012 for polyphenols came into effect in 2012, High phenolic EVOO was officially recognized for the first time since the age of Hippocrates, as having enhanced health benefits.
Why is EVOO (Extra Virgin Olive Oil) labeling in such a disarray? Updated July 31 2018 I wrote this article back in 2014 https://www.oliveoiltimes.com/opinion/greek-policy-on-evoo-labeling-in-disarray/39085 Greece was the first EU country to tackle this problem but local ineptitude and foreign interference prevented a resolution as to how to measure the phenolic compounds in EVOO in order to satisfy
