I received this email from an olive grower from Sicily and with his permission I am publishing it in its entirety.

I named my oil “Zacalis”, maybe the story behind is a bit curious (-:

In november 2016, a friend (expert of olive oil) told me about the book “Extravirginity” (https://www.facebook.com/Extra-Virginity-220840571277932).

So I discovered the story of Gary Beauchamp, who came in Erice (close to my olive grove) to attend a convention, and most likely he tasted the same variety of olive oil I produce (Cerasuola). Hence I supposed my oil was “rich in Oleocanthal” as well, and since my olive trees reside in a place called “Zaccanelli”, I “blended” this word with “Oleocanthal” 😉

To confirm this supposition, I needed to measure the Oleocanthal content of my oil, so I googled “oleocanthal measure” and I found the Aristoleo Project!
zacalis

Zacalis rich in oleocanthal

The variety “Cerasuola” was widely cultivated in my territory thanks to the property of maintaining the quality for a long time; my grandfather could not know about Oleocanthal when he planted the trees, but he made this choice despite of the other “rival” variety in my territory, called “Nocellara del Belice”, that is instead a very good table olive. Both have several qualities, with high phenolic contents, but it’s strange that in Sicily (but also in Italy) almost no one knows yet the story of Oleocanthal, although the culture of nutraceutics is quite diffused.
The attached label of Zacalis oil shows an “heart-shaped” olive tree, that reminds the nutraceutic relevance. Some minor adjustments should be applied in compliance with current regulations.
The logo “Qualyterra” printed on the label is an EUIPO-registered brand (https://www.facebook.com/qyterra/photos/a.1634403496861998.1073741828.1394803844155299/1751463265156020) that is “open” to producers that agree with the “QYT” principles (“Quriosity”, “quality by You” or “maieutic principle”, “Transparency”).
But this is another story… 😉
Jasper Gucciardi