left to right: Stefanos N. Kales, Vasilios Kokkalis, George David, Eleni Melliou, Diomedes Logothetis, Prokopios Magiatis, Dan Flynn, Eleni Zotou.

WOC “World Olive Center for Health” announces results

Green olive branch and a spoon full of high phenolic EVOO on the wooden table


I was drawn to Greece 5 years ago when I first heard the news of the development of a new method to measure phenolic content in extra virgin olive oil (EVOO); the same year the EU 432/2012 health claim labeling regulation for polyphenols in olive oil was approved.


That is when I met Dr. Prokopios Magiatis and Dr. Eleni Melliou who represented not only the new Greece emerging like  a phoenix from the ashes of economic catastrophe but more importantly for me was how they were able verify ancient wisdom using modern science. They were the first of a new breed of scientists trained on the use of the NMR.

Η Ελλάδα Καινοτομεί

Aristoleo wins first prize for innovation in Greece 2016. Marilyn Harding, Prokopios Magiatis, Eleni Melliou


While the old school (pre NMR) scientists were still fumbling with chemical reagents and archaic methods of measuring phenolic content in olive oil they put together a team of researchers at the Univ of Athens to explore the use of the NMR to reveal the true nature of olive oil, olives, olive leaf, and identify and measure each phenolic compound without having to alter it. Despite the fact the IOC (International Olive Council) admitted publically their official method HPLC or COI is inadequate for measuring phenolic content for health claims – and were seeking new methods – the Food Safety Agency (EFET) in Greece still insisted on using the HPLC method known to be wildly inaccurate and on average the HPLC method would measure the Phenolic content at 50% less than the actual concentration. But EFET claims it is still the official IOC method beyond any reason, logic, or scientific basis. EFET as of writing of this article still insists on using the HPLC method as their official one.



Finally in 2012 they were ready to announce  their first results; I was astounded. They were about to officially announce it in New Karvali a small city in northern Greece where my aunt lived and very close to where my mother was born and where I spent many a happy summers playing in the farm.  Fate was calling and I at first resisted her call… Marilyn my mate for life insisted I fly there immediately. So I boarded the first plane out of Canada and flew to Greece to be present when they first made the news of the NMR method public.


The development of the NMR method of measuring phenolic content in olive oil changed the olive oil industry forever. It was a change so subtle and so quiet that few took notice. The ones that did notice were not very pleased; these young scientists managed to unlock, reveal and put the secret of olive oil to the test while the old school scientists (pre NMR) are still to this day waging an all out war against the research into the enhanced health benefits of high phenolic early harvest olive oil. The traditional Greek olive oil industry is entrenched in their comfortable and well oiled machine of using their influence to unload the best early harvest olive oil to the Italian and and Spanish at lowest bulk prices and view the health claim and the NMR method as disruptive. They resisted it, delayed its implementation, publicly maligned it, but they could not silence this ancient voice from our collective past crying out to be heard.


I took it upon myself as an investigative reporter to look for the root cause of this resistance to something so promising and so needed for Greece in her time of need. While everyone assumed it was corruption; the first response to an obstacle in Greece is that its proof of corruption. But I was never satisfied with the easy answers so I looked a little deeper. The main barrier I discovered was ideology – the belief perpetrated by the well meaning nutritionists and many older scientists that suddenly felt left behind. They believe that olive oil should not have a health claim because its an integral part of the Mediterranean diet. It should be consumed as a part of the Mediterranean diet and not as a medicine. But we are not talking about all olive oil – just the highest quality early harvest high phenolic EVOO.



I have followed this story and wrote numerous articles published in oliveoiltimes.com (see list of articles at the end of this article) describing the fierce debate over the true nature of olive oil. Some in Greece still insist olive oil should not even have a health claim! This is an absurd thought especially stemming from the people, the land, and the Hellenic culture that gave the world the first ever health claim for food.

Let food be thy medicine and let medicine be thy food Hippocrates born in 460BC



The debate in Greece turns ugly and verges on the painfully absurd…



I became to be seen as a major pain in their side as I began uncovering their hidden agendas and ideological barriers prevalent in the cultural and scientific community in Greece. In the end, all the hidden agendas and barriers could not stop the truth buried for over 2,000 years in ancient texts from coming to the surface. After 5 years we have the first human trial results that not only confirm the basis of the health claim for polyphenols which states: “olive oil polyphenols contribute to the protection of blood lipids from oxidative stress” but they indicate there may be substantially more health benefits a few steps further down the road to be uncovered.


NBC TODAY discovers high phenolic olive oil. This was the big breakthrough! The host Carson Daly demonstrated the best way to drink high phenolic EVOO: in a shot glass!   The World Olive Center for Health (WOC) is established in Athens Greece, led by Prokopios Magiatis & Eleni Melliou from the Univ of Athens.

The following results were first announced at the annual conference of the WOC; the clinical trials were overseen by the Magiatis laboratory at the Univ. of Athens and the EVOOs used were analyzed using the NMR method.

Dr. Prokopios Magiatis

Dr. Prokopios Magiatis


In Greece recent clinical human trials using high phenolic EVOO for stage 2 Alzheimers patients and chronic lymphoblastic leukemia have shown that high phenolic EVOO may be more than just a food. Positive results were observed by simply replacing with 40 grams a day high phenolic EVOO with their ordinary EVOO with no other diet intervention produced spectacular results in Alzheimer patients after 1 year and for lymphoblastic leukemia patients after only 3 months. None of the human volunteers who took part were on any prescription medication for their condition. Consult with your doctor before adding high phenolic EVOO to your diet if you are taking any prescription medication. Do not forego any use of prescription medication or or delay treatment because of anything you have read in this article or on this website. See disclaimer below.

Prof Magda Tsolaki

Prof Magda Tsolaki


“In the first study of its kind carried out under the supervision of Professor Magda Tsolakis from Aristotle University of Thessaloniki, Chalkidiki early harvest EVOO oil with high phenolic content – a donation from Yanni’s Olive Grove – managed to reduce symptoms in patients with mild cognitive decline (precursor stage of Alzheimer’s disease), much more than simple olive oil after consumption of 40 grams a day for one year. The patients that were given ordinary extra olive oil showed no significant change.

This is the first time that the action of high phenolic olive oil in the protection of the central nervous system seems to be verified in humans after many extensive studies carried out in experimental animals at various universities around the world.

Prof Andrea Paola Rojas Gil

Prof Andrea Paola Rojas Gil


In the second study carried out under the supervision of Peloponnese University Professor Paola Rohas, using olive oil extraordinarily rich in oleocanthal from Lianolia variety in Corfu – donated by the Dafnis family, The Governor – administered for a period of three months to patients with chronic lymphoblastic leukemia and the impressive results showed a statistically significant decrease in white blood cells and death of specified cancer cells.”

Patients fed with high phenolic EVOO rich in hydroxytyrosol and tyrosol showed no change in the white blood cell count.

Original article in Greek http://www.thetoc.gr/new-life/well-being/article/farmako-to-elliniko-elaiolado-deixnoun-oi-duo-prwtes-klinikes-meletes


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Content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read on this website.

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